Meet the team


I’m the owner of Chloe James Lifestyle which I named after my kids who were 11 and 13 when I started the business ten years ago! Such a lot has happened in that time - they have grown up and so has the shop!

I’ve always loved fashion and was lucky enough to have a career as a fashion buyer before the urge to open a shop of my own could be resisted no longer. What a journey it has been! From putting on fashion shows, to being on the telly and visiting Number Ten Downing Street, this job is never dull! But it is hard work, so you have to love it to do it - and I do! I’m passionate about independent stores and keeping our high streets alive and I love nothing more than being in the shop on a busy day with all the chatter, laughs and all-round good vibes. Our customers are THE best!

I’m really excited to be taking Chloe James Lifestyle on to its next phase with a brilliant team who all bring their own valuable skills to the business. Watch this space for exciting news and join us on the journey!


I’m a fashion student just about to embark on my final year. I love all things style, fashion, music, cooking and culture. You might be spotting a few of my recipes on the CJL page soon...

I’ve worked at Chloe James Lifestyle for years, and I still absolutely love every moment of it! I get to meet wonderful, funny and interesting people every day. When the shop was shut due to Covid, one of the things I missed the most was socialising with our wonderful customers and colleagues.
No day is boring in CJL, from being super busy with a whole load of tasks to crying with laughter - each day brings its new challenges and rewards.
I hold the shop really close to my heart, not just because I love my job but because it is my mum’s shop. I’m so proud of her and everything she has built, and for me to be a part of that means so much to me.

I’m usually smiling so come in and say hello!
Chloe xxx




As you may already know, I’m no stranger to Chloe James Lifestyle! I’ve been a customer for many years & a very enthusiastic model for their fashion shows too!

Like lots of us, the pandemic presented me with many twists & turns to navigate, but here I am, chuffed to bits to be on the other side of the counter, serving our lovely customers. I’m very much a people person & so it’s a perfect environment for me.

I adore all things style & fashion related and qualified as a personal stylist in 2014. My passion for helping ladies find their style & confidence has never waned. My hobbies are Instagram, singing, acting. I’m St. Albans born & bred. I live with my teenage son, partner & my naughty rabbit called Jimmy Chew.