About Us


Chloe James Lifestyle has been a fixture on High Street St Albans since 2010. The owner, Donna Nichol, is passionate about small business and the importance of keeping the independent high street alive. “It’s the indies that differentiate one town or city from another. They are what make people choose to visit a place, to shop, eat, drink in lovely, individual businesses that are unique to that location.”

Donna has been in retail and buying her whole working life. She loves to surprise her customers with new brands and prides herself on bringing affordable style to her audience. “That’s our USP! We look more expensive than we are! I absolutely love it when people come in and say ‘the shop looks so lovely I thought it would be out of my price range’, and then they are thrilled to find we are actually very reasonable.”

Opening Hours 

Monday - Friday 10.00am to 5.30pm

Saturday - 10am to 5.30pm

Sunday - 11am to 4pm